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Article: RHYTHMS OF NATURE AND AUTHENTICITY.(Toiletries history)(Brief Article)

Article from:
Soap & Cosmetics
Article date:
August 1, 2000
Author:
Copyright

For the last 80 years, Nature and Authenticity have guided Weleda to the success they encounter today. Moritz Aebersold, managing director for Switzerland and strategic product manager of Weleda, explains the history and philosophy of the company.

S&C: Weleda was created by Rudolf Steiner in 1921. Could you please tell us more about it?

Moritz Aebersold: Initially, Weleda was created in 1921 by Rudolf Steiner, PhD in philosophy and graduate of the Ecole Polytechnique of Vienna, in Austria. The company has always worked with aromatherapy, without specifically mentioning it, and still continues today. For his time, Rudolf Steiner was a visionary. Along ...

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