Article: Strong Customer Service Plans Make Business Sense.(Brief Article)(Statistical Data Included)

A recent Gallup Poll revealed that the most important factor in business during the next few years is quality of service. In 161 B.C., Terence, a Roman comic dramatist, wrote a prologue to his play The Eunuch saying, "nothing is said now that has not been said before." And so it is with customer service. Attend a gallery marketing seminar and there is always at least one person speaking about taking care of the customer. The gallery owners nod their heads, hearing what they had already heard in the past and knew but forgot, ignored or taken for granted.

Leon Gorman, L.L.Bean's president said it well: "Service is a day-in, day-out, never-ending, unremitting, ...

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