Article: KING NEPTUNE: THE MAN UNDER THE CROWN THE SCRUFFY BEARD, PEPPERED WITH GRAY, HAS ALWAYS BEEN A SYMBOL OF THE REIGNING MONARCH . AND FAR BE IT FROM LAWRENCE SUTTON, 27TH IN THE LINE, TO BUCK THAT TRADITION. AS LONG AS THE FACIAL HAIR DOESN'T INTERFERE WITH HIS GOLF GAME, THAT IS.(VIRGINIA BEACH BEACON)

OCEANFRONT - Being King Neptune XXVII is thirsty work, especially for ``The Bud Man.''

He has party after party to attend, parades to lead, endless smiles and countless firm handshakes to exchange, and then there's the heavy robe he must wear.

But the toughest part of Lawrence ``Larry'' L. Sutton's royal role is scripted on his face.

``Anheuser-Busch is not very keen on stuff like this,'' he said, tugging on his brownish-gray beard while seated in his Greenwich Road office at Hoffman Beverage Co. His business associates have had to explain away their company president's appearance at meetings.

``They say, `The reason Larry's looking ...

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