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Article: Spanish-American Wars.(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 11, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNIVISION STOCK PLUMMETS AS NEW RIVAL PREPARES TO LAUNCH IN U.S.
NEWS that a third Spanish-language television network will launch in the United States sent shares of industry behemoth Univision Communications Inc. of Los Angeles plummeting on Sept. 7, the day after the announcement.
But while upstart Azteca America Inc. took a quick bite out of its competitor's stock price, it will likely take much longer before the network, which will launch in L.A. next year, begins eating away at Univision's market share.
"What (Azteca is) doing makes sense," said David W. Miller, entertainment and media analyst for Sutro & Co. "But it's going to take a ...