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Article: Music Video Production on Way Down.(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 11, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As a steady stream of reality shows replace music videos on cable stations like MTV, local production companies are facing a precarious future.
New data from the Entertainment Industry Development Corp. shows that the number of music video shooting days in L.A. County dropped dramatically from 182 in July to 95 in August. In May, permits were issued for 314 shooting days.
Though there have been random drops in the number of local shoots in the past, local producers aren't prepared to shrug off the latest numbers as merely a glitch.
"There's no question that the industry is changing," said Bruce Martin, an executive producer with 1171 Production ...