Article: Stonyfield Farm 'Squeezes' Colombo out of the Yogurt Case; 'Little Yogurt Company that Could' Moves into #4 Position in the Northeast, and Naturally Surprises Neighbor Colombo.

Business/Food Editors

LONDONDERRY, N.H.--(BUSINESS WIRE)--Sept. 26, 2000

Who says New Englanders are resistant to change? Stonyfield Farm, the NH-based manufacturer of all-natural and certified organic yogurt, proved one Yankee manufacturer's ability to change by moving ahead of Colombo into the number 4 position in the northeast, according to Independent Research Inc (IRI). This victory for the 'little yogurt company that could' in Colombo's core market follows a nationwide trend of soaring growth in the natural and organic products segments as consumers look for foods without preservatives, hormones, additives or other artificial ingredients.

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