Article: Olive oil ranks high in consumer popularity stakes!

M2 PRESSWIRE-26 September 2000-Olive Oil Information Bureau: Olive oil ranks high in consumer popularity stakes! (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:22092000

Since 1990, consumption of olive oil in the UK has simply 'gone through the roof, with statistics showing an overall increase of 329%*! (from 6.8 tonnes in 1990 to 29.2 tonnes in 1999) In Ireland, broadening gastronomic tastes have also resulted in a rise of 220%**! (from 0.5 tonnes in 1990 to 1.6 tonnes, in 1999). The reason for this must be attributed to growing consumer awareness, led initially by leading restaurants and television food programmes, promoting the significant ...

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