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Article: JO DEE'S A JERZEES GIRL; ACTIVEWEAR COMPANY TO SPONSOR COUNTRY SINGER JO DEE MESSINA'S TOUR, USE HER IN ADS.
- Article from:
- Daily News Record
- Article date:
- September 11, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA -- Country music star Jo Dee Messina is linking up with Middle America activewear brand Jerzees.
Jerzees, a division of Russell Corp., has forged a marketing alliance with the multi-platinum recording artist that includes an exclusive presenting sponsorship of Messina's 2001 concert tour, a national TV, radio and print advertising campaign, and retail promotions. The concert tour is scheduled to begin in 2001, while the national advertising campaign will begin airing this fall.
Messina recently released her third album, "Burn," which debuted at number one on Billboard's Top Country Album Chart. Her current single, "That's the Way," is way up on ...