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Dot.Com Doldrums.(developing business plans for electronic commerce)(Brief Article)

The dot isn't enough to romance investors. Creativity and solid business plans are needed.

NO LONGER IS THE BUSINESS OF DOT.COMS the dot. Solid business plans now recognize that the Internet is a conduit, not necessarily a destination. In June, USA Today reporter Matt Kranz summarized the shift in perspective with this headline: "Internet firms fight NASDAQ's kiss of death--delisting." When dot.com or any other stocks fall below $1 a share for 30 straight days, they can be removed from NASDAQ. Once off the investment radar screen, firms have great difficulty finding more venture funding. To keep values above a buck, some ventures are tightening their belts by laying off as ...

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