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The Cash Flow Conundrum.
- Article from:
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Gifts & Decorative Accessories
- Article date:
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September 1, 2000
- Author:
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Copyright informationCOPYRIGHT 2000 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selling more isn't the only way to improve your bottom line.
Cash flow. It's the name of the game in any gift business -- that is, any gift business that expects to stay in business. However, many owners get so caught up in the day-to-day operations of their businesses that they fail to devote enough time to "big picture" cash flow management. This is often true even of the large, established gift store chains that tend to generate excess cash. While excess cash flow is a pleasant problem to have, if you fail to make the most of it, you might just wake up one day and find that it's gone.
The two key questions pertaining to excess cash flow are: 1) How do you generate ...