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Article: COOKING UP NEW APPEAL ONCE-DOMINANT PIZZA HUT ADAPTS TO CHANGING TASTES.(Business)
- Article from:
- The Capital Times
- Article date:
- September 30, 2000
CopyrightCOPYRIGHT 2000 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Larry Dykstra remembers when the extent of Pizza Hut's decline hit him like a pie in the face.
Dykstra convened a group of teenagers in early 1999 to understand what made them tick -- or at least, what would make them eat more often at Pizza Hut.
``Frankly,'' recalled the company's vice president for consumer insights, ``they kinda said, `You've lost your luster.' ''
Many of the red-roofed restaurants were dark and unappealing. The pizza was inconsistent and uninspired, topped with flecks of diced meat. Even the advertisements were dull. Competitors were narrowing the gap on the longtime industry leader. Domino's had carved out a huge delivery ...
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700+ words
... ... INTERNATIONAL OPERATIONS AT PIZZA HUT AND TACO BELL PURCHASE, N.Y., Oct ... international operations at both Pizza Hut and Taco Bell, respectively. International ... the overseas operations at Pizza Hut and Taco Bell with their already large ...
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