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Article: Emailbureau will offer online European service.(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- September 11, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EMAILBUREAU, the company behind opt-in E-mail marketing sites MyOffers.co.uk and OK-Mail.co.uk, is to embark on the next stage of its expansion, as it attempts to become the premier pan-European permission marketing operator.
The company, which launched in February (PM, January 17), is currently seeking an additional [pound]8m to facilitate a move into Europe. It expects to have the necessary backing by the end of this year, ahead of an assault on the continent at the beginning of 2001.
Five key European markets have been identified by the company, including France, Germany and Italy. The aim is to be established in at least three of these five areas ...