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Article: Des Moines Partnership Challenges Americans to 'Change Their View!' of Des Moines.
- Article from:
- PR Newswire
- Article date:
- October 3, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DES MOINES, Iowa, Oct. 3 /PRNewswire/ --
It's not your typical chamber of commerce song and dance routine.
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20001003/MNTU015-a
http://www.newscom.com/cgi-bin/prnh/20001003/MNTU015-b )
To differentiate itself, Greater Des Moines, Iowa, Tuesday launched a national advertising campaign called "Change Your View." A popular area band, The Nadas, kicked off the campaign with a song they wrote entitled, "Change Your View." The Greater Des Moines Partnership, which is the economic and community development organization serving Greater Des Moines, expects this song to be a hit with locals and the ...