Article: Milwaukee-Area Businesses Look Forward to World Dairy Expo.(Knight Ridder/Tribune Business News)

Oct. 4--World Dairy Expo may be the Mecca of the global dairy industry.

But for area businesses, the five-day event starting here today is also a huge financial shot in the arm.

In fact, the 70,000-plus visitors who will jam the Alliant Center are expected to pump an estimated $9.5 million into the economy, according to Expo marketing manager Marjorie Stieve.

That includes an estimated $7.3 million spent locally for food and lodging, ground transportation, retail sales, sightseeing and gasoline, said Deb Archer, president of the Greater Madison Convention and Visitors Bureau.

The $9.5 million also includes about $2.2 million in Dairy ...

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