|
|
Article: Frankfurt Balkind Brands New Skin Care Line For Men; Utility and Functionality are Key to Acceptance of Anthony Logistics For Men.
- Article from:
- PR Newswire
- Article date:
- October 4, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, Oct. 4 /PRNewswire/ --
Frankfurt Balkind, a unique cross-disciplinary communications agency, today announced the brand strategy and identity of Anthony Logistics For Men. In helping create the new skin care line for men, Frankfurt Balkind was responsible for research, positioning, naming, identity, label design, and comprehensive package design system. The Anthony line launches today at Sephora.com and ibeauty.com, with products appearing nationwide at Sephora stores and other major specialty shops, including Fred Segal among others, this fall.
Brand Strategy Is To Convey Utility
To create the new brand, Frankfurt Balkind utilized ...