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Article: HOLIDAY PROFIT PLANNER.
- Article from:
- Beverage Dynamics
- Article date:
- September 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FROM MASSIVE IN-STORE DISPLAYS AND FESTIVE DECORATIONS TO CUSTOM GIFT BASKETS, IN-STORE GIFT CENTERS AND A VARIETY OF SPECIAL SERVICES, RETAILERS USE A VARIETY OF TECHNIQUES TO INCREASE HOLIDAY SALES.
Bigger is better when it comes to holiday merchandising. But to ring up additional sales and maximize profits, it's just as important to have a knowledgeable and solicitous sales staff as well as a range of supplier gift sets and co-packs and, where permitted, the extra services and promotional initiatives -- such as gift baskets, tastings and in-store gift centers -- that can make the difference between a ho-hum holiday and a spectacular selling season.
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