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Article: Carat lands [pound]352m Renault brief.
- Article from:
- Marketing Week
- Article date:
- September 14, 2000
- Author:
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French car maker Renault has handed its entire [pound]352.5m centralised European media buying business to Carat.
The move, which comes into effect from the start of 2001, is a blow to the incumbent Optimedia which handles the business in ten of the 16 markets. The business is worth [pound]84m in the UK alone.
Renault's media buying in Europe was previously run country by country. Optimedia had the bulk of the business, including France where Renault is based.
Initiative Media held the business in Portugal and the Nether-lands, while ...