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Article: Gallo goes agency shopping -- again; Mercurial winemaker approaches Wieden, others about brand work.(Brief Article)
- Article from:
- Advertising Age
- Article date:
- October 2, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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E&J Gallo Winery, which has a reputation in the agency business as one of advertising's toughest and most mercurial clients, is contacting shops about a number of brand assignments.
Marketing for Gallo, which has shuffled at least eight agencies on and off its roster since 1980, is overseen by iron-fisted, 91-year-old founder Ernest Gallo. Company VP-Marketing Jerry Glasgow declined to discuss Gallo's latest agency plans, but issued a statement saying: "From time to time, we evaluate new agencies for potential new product assignments."
Gallo spent $23 million on advertising last year, according to Competitive Media Reporting.
Among shops ...