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Article: Target Marketing & Promotions Delivers The Whole Story For Eight O'Clock Coffee Customers.
- Article from:
- PR Newswire
- Article date:
- October 10, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Direct Mail Campaign for Eight O'Clock Coffee Yields 11 Percent Return Rate
BOSTON, Oct. 10 /PRNewswire/ --
Target Marketing & Promotions (TMP)'s direct mail campaign for Eight O'Clock Coffee, "The Eight O'Clock Whole Bean Coffee Experience," has yielded an unprecedented 11 percent return rate, increasing brand awareness and boosting sales of Eight O'Clock's Whole Bean Coffee product.
"The Eight O'Clock Whole Bean Coffee Experience" included a direct mail piece sent to 300,000 coffee consumers in six US markets, enticing customers to make the switch to Eight O'Clock Whole Bean Coffee by offering a $1.00 off coupon. The direct mail piece, which ...