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Article: Secrets to selling ad supplements; they may not have the easy glamour of a decade ago, but special advertising supplements can still make money for your magazine. (column)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- August 1, 1988
- Author:
CopyrightCOPYRIGHT 1988 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Secrets to selling ad supplements
There was a time when advertising supplements succeeded almost in spite of themselves. Even when a specific idea for a supplement was less than spectacular, the concept of supplements was so novel the idea would catch on. Sponsors wanted supplements. And it was not terribly difficult to round up enough participating advertisers to make a supplement achieve a sponsor's goals--and generate sufficient profits to make the publisher happy.
The late seventies and early eighties could be called "the Golden Age of Advertising Supplements." Supplements worked so well that everybody got in on the act and made money. But that ...