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Article: Tips on Selling Programmable Thermostats.(Brief Article)
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- September 18, 2000
- Author:
CopyrightCOPYRIGHT 2000 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Targeting the Right Customers and Educating Them Is Essential.
In recent letters to the editor and stories in The News, some contractors have shown a reluctance to recommend programmable thermostats to consumers. They argue that programming is too difficult, and that the consumer will never use more than a fraction of the thermostat's capabilities.
On the other hand, there are quite a few contractors who successfully recommend and install large numbers of these thermostats, and who experience little or no problems with confusion on the part of the consumer after the installation is made.
John Sartain, marketing manager for White-Rodgers, said ...