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Article: Jeckles Selects SoftCoin to Help Promote Snack Food Nationwide.
- Article from:
- PR Newswire
- Article date:
- October 11, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Oct. 11 /PRNewswire/ --
SoftCoin Inc., a leading global provider of business-to-business offline-to-online promotions, today unveiled a nationwide promotional campaign designed for Procter & Gamble's new Jeckles brand snack food and two premier online sports and apparel retailers, EarthSports.com and UrbanWhere.com. SoftCoin has empowered the Jeckles brand with an interactive promotions infrastructure designed to engage a teen audience and help the brand build awareness and sales within this age group.
SoftCoin has developed an offline-to-online promotional campaign that enables offline brands to offer real value, such as money, to their ...