Article: The Sounds of Commerce: Marketing Popular Film Music.(Review)

The Sounds of Commerce: Marketing Popular Film Music. By Jeff Smith. (Film and Culture.) New York: Columbia University Press, 1998. [x, 288 p. ISBN 0-231-10862-X (cloth); 0-231-10862-1 (pbk.). $57 (cloth); $19 (pbk.).]

A mere ten years ago, one could count the useful, scholarly books on film music on two fingers--one, if one considers that Hanns Eisler and Theodor Adorno's infamous Composing for the Films (New York: Oxford University Press, 1947; reprint, London: Athlone Press, 1994) is so polemical and so rooted in modernist elitism and Marxist pessimism that it really provides no practical methodological model for contemporary film musicology. That left only ...

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