Article: pounds 800,000 drive to lure shoppers to city centre; COUNCIL AND TRADERS WORKING TOGETHER TO TRUMPET THE CHRISTMAS ATTACTIONS.(News)

A MAJOR pounds 800,000 campaign is to be launched to attract more shoppers into Coventry city centre in the run-up to Christmas.

Shopkeepers are to join forces with Coventry City Council and the City Centre Company to combat the increasing threat of neighbouring shopping developments.

For the first time, all agencies involved in the ...

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