Article: Frankfurt Balkind Positions, Names and Launches Straightaway - A Unique New Service for Buying or Selling Your Car.

- Straightaway Names Frankfurt Balkind Integrated Agency of Record -

NEW YORK, Oct. 12 /PRNewswire/ --

Frankfurt Balkind, a unique cross-disciplinary communications agency, today announced the launch of a comprehensive campaign for StraightAway, a service -- never available before -- that offers a fast, easy, hassle-free, and direct (person-to-person) way to buy and sell your car. Frankfurt Balkind positioned and created the name and identity for StraightAway, in addition to developing all advertising and marketing for the launch. This part of the program includes: print, radio and outdoor advertising; in-store signage; Web site branding; collateral ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!