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Article: Consumers Say They Will Buy More This Holiday Season; Greenfield Online Study Finds Mom Is Most Likely to Receive an Online Gift.
- Article from:
- PR Newswire
- Article date:
- October 12, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WILTON, Conn., Oct. 12 /PRNewswire/ --
One third of 4,500 online consumers report that they will spend more for holiday gifts online and offline this year compared to last, according to a recent survey by Greenfield Online.
These consumers indicate that they will spend an average of $485 for holiday gifts, with Mom the most likely recipient of something bought online. Amazon.com continues to be the leading website destination for online gift buying, but this year 84 percent also say they will head to retailer websites.
Best price and guaranteed delivery are the most important services expected from websites as the holiday shopping frenzy ...