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Article: ALA CHAIRMAN: UP THE INTENSITY.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 2, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON-Consumers spend more money on that odd game paintball than on lighting fixtures; more on candles than portable lighting. The lighting industry, highly fragmented and dominated by family-run businesses, needs to expand its reach, message and effectiveness or be left behind.
That was the message of Dennis Swanson, president of the 39-store Lamps Plus retail chain and incoming chairman of the American Lighting Association.
Speaking at the annual ALA convention here last week, Swanson vowed to expand membership to the portable lamp segment and step up the emphasis on e-business.
"We need to effectively raise consumer awareness and ...