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Article: No-frills approach to driving up car sales; John Sanders, MG Rover's top marketing man, plans to miss the British Motor Show tomorrow. Colin Lewis finds out why.
- Article from:
- The Birmingham Post (England)
- Article date:
- October 16, 2000
CopyrightCOPYRIGHT 2000 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For one of the motor industry's senior marketing men not to be at Press Day at the British Motor Show will be seen by many as the ultimate heresy.
Yet that's exactly what John Sanders, group marketing director for MG Rover, will be doing tomorrow, when the motor industry showcases its wares to the world's media at the NEC.
While the rest of the industry junkets with the journalists and celebrities like Olympic champion Steph Cook, right, are drafted in to help publicise the event, he and his team will be quietly getting on with their work at the group's ...