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Article: As stock price slides, Intel turns up volume; Aim of Pentium III spots is to raise awareness and increase sales of processor.
- Article from:
- Advertising Age
- Article date:
- October 9, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Following a disastrous plunge in its stock price, Intel Corp. today breaks the first of four new TV spots for its Pentium III processor brand in a high-profile bid to whip up a fourth-quarter consumer buying frenzy.
The "Get the power of the Pentium III processor" effort, created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, comes as Intel begins the second year of support for the brand, introduced last year. The PIII is designed to enhance consumers' PC experience, especially with interactive gaming, the Internet, digital photography and other multimedia applications. Online ads are handled by Modem Media, San Francisco.
Intel last ...