Article: National Catalog Company Launches E-Commerce Site and New Name.

CLEVELAND, Oct. 17 /PRNewswire/ --

AmeriMark Direct, a leading direct marketer of women's apparel, shoes, cosmetics, fragrances, jewelry and health-related merchandise, announces the launch of its e-commerce site at http://www.amerimark.com. Simultaneously, the company, formerly known as TransAmerica Holdings, L.L.C., has brought its four catalog properties together under the single brand name AmeriMark Direct.

Gary L. Giesler, Chairman of AmeriMark, explains, "This new branding initiative allows us to market more effectively to our customers, and offers them the total breadth of our entire product range. We felt that it was essential to develop the ...

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