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Article: Credit Card Seekers Migrate to Web in Increasing Numbers.
- Article from:
- PR Newswire
- Article date:
- April 24, 2000
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Cyber Dialogue Analysis Finds Ethnically Diverse, Primarily
Male Segment is Primed to Acquire Credit Cards Online
NEW YORK, April 24 /PRNewswire/ --
Online credit card seekers are both more ethnically diverse and more receptive to online branding than the general online population, according to a recently released study from Cyber Dialogue (http://www.cyberdialogue.com), an Internet customer relationship management company. Online credit card seekers are also younger, primarily male, and more likely to carry larger balances than other segments such as online traders. Already, 9.8 million Americans have shopped for credit cards through the ...