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Article: Dodgers 'AIM' to Please the Los Angeles Hispanic Community.
- Article from:
- PR Newswire
- Article date:
- April 25, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, April 25 /PRNewswire/ --
The Los Angeles Dodgers are one of the most successful sports franchises in history, not only because of their five World Championships and nine National League Pennants in their 42-year history, but also due to their off-the-field efforts in reaching out to the fans and media, especially in the Hispanic community. The Hispanic community has, in turn, proved to be one of the Dodgers' strongest fan bases.
This year, the Dodgers have continued their commitment to the Hispanic community by retaining the marketing agency, Alternative & Innovative Marketing, LLC (AIM). AIM specializes in marketing to Hispanics and the ...