|
|
Article: Frankfurt Balkind Creates Strategic Positioning and Identity for My Virtual Model(TM).
- Article from:
- PR Newswire
- Article date:
- October 18, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
- Identity for My Virtual Model(TM) Is Unveiled Today On LandsEnd.com -
NEW YORK, Oct. 18 /PRNewswire/ --
Frankfurt Balkind, a unique cross-disciplinary communications agency, announces the launch of positioning and identity for My Virtual Model(TM) -- a unique, 3-D interactive technology that lets users create their own virtual "self" for trying on apparel online. The identity debuts today on the Lands' End Web site (http://www.landsend.com) and will also appear to consumers this fall in the Lands' End 14-city shopping mall tour which kicks off today in New York.
A Montreal-based firm, My Virtual Model Inc. allows users to replicate ...