Press release article from our research archive:

Sales Force Automation: Cultivating Executive Buy-in.

CHAPEL HILL, N.C., Oct. 18 /PRNewswire/ --

Successful Sales Force Automation initiatives hinge on a company's overall corporate buy-in throughout the implementation process, according to a report from benchmarking leader Best Practices, LLC. Companies that employ SFA without visible buy-in lack project ownership and ultimately undermine their SFA implementation efforts.

"Best Practices in Sales Force Automation," available online at http://www.BenchmarkingReports.com, features field-tested best practice descriptions, in-depth company examples, and implementation-ready advice from top-performing SFA organizations. For example, one financial services company obtains ...

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