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Sales Force Automation: Cultivating Executive Buy-in.
- Article from:
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PR Newswire
- Article date:
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October 18, 2000
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Copyright informationCOPYRIGHT 2000 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHAPEL HILL, N.C., Oct. 18 /PRNewswire/ --
Successful Sales Force Automation initiatives hinge on a company's overall corporate buy-in throughout the implementation process, according to a report from benchmarking leader Best Practices, LLC. Companies that employ SFA without visible buy-in lack project ownership and ultimately undermine their SFA implementation efforts.
"Best Practices in Sales Force Automation," available online at http://www.BenchmarkingReports.com, features field-tested best practice descriptions, in-depth company examples, and implementation-ready advice from top-performing SFA organizations. For example, one financial services company obtains ...