Article: ALLOY'S NOVEL APPROACH; ONLINE TEEN SITE MAY SOON BE MULTIMEDIA GIANT WITH TV SHOWS, BOOKS.

In a world where fashion and entertainment converge, Alloy Online's latest Hollywood connections are turning the company from a catalog and e-commerce player into a multimedia standout among its peers.

For example, the Fox network has committed to filming a pilot about a teen Casanova based on The Black Books: Diaries of a Teenage Stud -- a novel in progress by Alloy that is scheduled to be the first of a four-book series to be published by Harper Collins.

While the novel has a September 2001 publication date, Leslie Morgenstein, president of Alloy Entertainment, said the date could be adjusted to coincide with the launch of the television series if the ...

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