Article: SEARCHSPACE, PRIMERESPONSE TO COMBINE ACTIVE, INTELLIGENT ANALYTICS WITH OPERATIONAL RELATIONSHIP MARKETING TO IMPROVE MARKETING EFFECTIVENESS.

PR Newswire, London, October 19. This press release is transmitted on behalf of Searchspace.

London -

At the PrimeResponse International User Conference, October 19, 2000 - Searchspace and PrimeResponse (NASDAQ, EASDAQ: PRME) today announced a co-operative marketing agreement through which the two companies will work together to help organisations improve marketing effectiveness through combining active, intelligent analytics with operational relationship marketing.

The combination of these best-in-breed solutions allows companies to develop personalised marketing campaigns to individuals based on active monitoring and interpretation of ...

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