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Article: SEARCHSPACE, PRIMERESPONSE TO COMBINE ACTIVE, INTELLIGENT ANALYTICS WITH OPERATIONAL RELATIONSHIP MARKETING TO IMPROVE MARKETING EFFECTIVENESS.
- Article from:
- PR Newswire
- Article date:
- October 19, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR Newswire, London, October 19. This press release is transmitted on behalf of Searchspace.
London -
At the PrimeResponse International User Conference, October 19, 2000 - Searchspace and PrimeResponse (NASDAQ, EASDAQ: PRME) today announced a co-operative marketing agreement through which the two companies will work together to help organisations improve marketing effectiveness through combining active, intelligent analytics with operational relationship marketing.
The combination of these best-in-breed solutions allows companies to develop personalised marketing campaigns to individuals based on active monitoring and interpretation of ...