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Article: "Content Is King": Channeling Content to Public Web Sites.(Industry Trend or Event)
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- Article date:
- October 1, 2000
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Content is King! How often this frequently used phrase appears in the media or is heard in conversations these days. The phrase reflects the growth of content on corporate intranets, extranets, e-commerce exchanges, portals, and public Web sites. Content can support an organization's objectives and make a Web site more effective. The primary goal of content on a Web site is to inform and interest readers, leading them to return to the Web site again and again. In Web marketing parlance, this phenomenon is known as "stickiness" or "sticky eyeballs."
Organizations look to expanding their content, even reaching beyond their own information to include relevant ...