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Article: JAPAN'S ITO EN TO GROW TEA IN AUSTRALIA.
- Article from:
- AsiaPulse News
- Article date:
- October 23, 2000
CopyrightCOPYRIGHT 2000 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TOKYO, Oct 23 Asia Pulse - Ito En Ltd. (2593) has contracted with 27 farmers in Australia to grow tea and will invest 100 million yen to build a local processing facility, company sources said. The move makes Ito En the first Japanese beverage producer to grow tea in Australia for commercial purposes.
The plan is designed to ensure a stable supply of leaves for making green tea beverages and reflects expectations of higher prices from domestic growers as production declines amid booming demand.
Ito En will provide technical assistance so that production can be fully automated. The farmers, all of them in the state of Victoria, have begun planting, and ...