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Article: Image Management, Part I.
- Article from:
- Arkansas Business
- Article date:
- October 9, 2000
- Author:
CopyrightCOPYRIGHT 2000 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DESPITE WHAT TENNIS STAR Andre Agassi told us a few years (and pounds of hair) ago, image isn't everything." Nevertheless, your organization's image is important to its future. There is plenty of evidence that people are more likely to buy from, donate to and recommend organizations about which they hold more positive images. The good news is that you can both measure and manage your image.
Your company's image is the sum of beliefs and impressions people have of the company. Understanding the building blocks of your image -- those important individual beliefs -- is the first step in your ability to manage image.
Begin by deciding which groups of people ...