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Article: Toll-Free Numbers on the Rise.(Brief Article)
- Article from:
- Target Marketing
- Article date:
- October 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Study shows vanity numbers pull the greatest response
Vanity numbers have been shown to dramatically increase advertising response rates, according to a January 1999 study by Michael J. Motto Advertising in New Providence, NJ. Radio advertisements using a toll-free vanity number received 14 times more phone calls than the same advertisements with a toll-free numeric number.
Industries that use toll-free numbers most often include:
* Telecommunications
* Internet Service ...