Article: 'Little Armenia' Gets New Life From City Designation.(East Hollywood renamed)(Brief Article)

Inside Zeytun Grocery & Deli in Hollywood, the heavily laden shelves are crammed with every type of Armenian delicacy and food item imaginable.

The freezer is stocked with special ice creams imported from Armenia. Lavash and stone bread are stacked in one corner. Colossal olives and packages of feta cheese line the refrigerated counter, up front.

Sam Shoshikiyan opened this small store shortly after he arrived from Armenia in 1989 -- a young university student who immigrated with his family. Now 32, he is just one of the hundreds of Armenian business people who for the last few decades have worked quietly in this small nondescript East Hollywood enclave ...

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