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Article: MASS RETAILERS BREAK OUT OF THE BOX; FROM TARGET'S BREAKTHROUGH PRIVATE COLLECTIONS TO WAL-MART'S PUSH FOR UNIVERSAL FIXTURING TO THE DEVELOPMENT OF AN ALL NATURAL SKIN CARE DISPLAY BY VALUE DRUG, RETAILERS ARE STRIKING OUT IN NEW DIRECTIONS. HERE IS A LOOK AT SOME UPSTART PROGRAMS, RANGING FROM PRIVATE LABEL INITIATIVES TO NEW STORE DESIGNS.(Brief Article)
- Article from:
- WWD
- Article date:
- October 20, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ulta
Although originally founded by drugstore retailers, the Ulta prototype of today is a far cry from the look that debuted in the mid-Eighties. With its latest debut in the Philadelphia market with four stores, Ulta is proving to be a true hybrid bridging mass and class.
Called the Level 4 design, the stores are set up for how women shop, according to company president Lyn Kirby. Kirby, the former president of Sears' Circle of Beauty, sees the store as an escape for harried women. The 10,000-square-foot stores are decorated with fresh flowers. There's a cafe for a quick cappuccino, as well as Internet and fax services. The mix features a wide array of ...