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Article: NO ROOM FOR LETHARGY AT L-R-G; LIFTED RESEARCH GROUP PASSIONATELY PROMOTES THE UNDERGROUND SKATE CULTURE.
- Article from:
- Daily News Record
- Article date:
- October 16, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA ANA, Calif. -- Underground culture has long been setting the standard for trends in music, fashion and lifestyle. Brought together by similar passions, Robert Wright and Jonas Bevacqua joined forces in 1999 to elevate their passions through apparel -- Lifted Research Group (L-R-G).
Located in the heart of the skate community in Orange County, L-R-G has had a chance to thrive directly at the source. "We have the highest amount of skate shops directly in our backyard -- it's a definite advantage of being here in Orange County," said Wright. With the rise and fall of so many core companies before them, it's easy for L-R-G to be grouped and categorized as ...