Article: Niche Baby : Aromatherapy, botanicals, and holistic ideals have trickled into the ripples of baby bath and body products.

Baby Boomers and Gen X parents are reaping the benefits of a booming economy! With extra money in their pockets, a little hedonism is possible. Spa visits and home-spa products offer more than just benefits--the experience is the current trend. There is also a burgeoning attitude towards health and environmental consciousness. Consumers are increasingly aware of harmful UV- rays and want products that protect, offer natural ingredients, and aroma-theutic benefits. The baby-care market is hot-on-the-trail for these trends. Parents are not only "treating" themselves, but their offspring, as well.

Today's parents seek options for baby's different needs. Major ...

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