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Article: Internet Block Party: Marketing your Web site to your local community requires a mix.(of traditional/non-traditional strategies)(Column)
- Article from:
- Financial Planning
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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of traditional and non-traditional techniques.
Your Web site is just sitting therea costly investment in the New Economyshowing less than expected returns in terms of new clients and you aren't quite sure what to do next. The challenge of successfully inviting your community, more specifically prospects, to visit your financial planning Web site demands that the planner have a strategy and some knowledge of what the Web can do. Take the advice of those in the know about use of the Internet as a marketing tool. Let their tactics and experience feed into your goals for your practice and bring out your inner marketing guru.
One of the first things experts ...