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Article: WELLMAN LAUNCHES NEW FIBER.(Brief Article)
- Article from:
- WWD
- Article date:
- October 25, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cotton may be king, but its got a new synthetic set to challenge its reign.
At a glitzy luncheon and fashion show presentation in midtown Manhattan Tuesday, Wellman Inc. launched Sensura, a colorfast, shrink-resistant synthetic fiber that company officials hope will make a run at cotton's preeminence.
At the same time, Wellman reported that robust sales growth helped move its bottom line back into the black in the third quarter, but the company warned that fourth-quarter earnings aren't expected to be as strong.
As for the new fiber, Wellman claims that Sensura dries twice as quick as cotton and has a comparable drying time to ...