|
|
Article: MODERN BRIDE BOOSTS STAKE IN WEDDINGNETWORK WEB SITE.(Brief Article)
- Article from:
- WWD
- Article date:
- October 26, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Taking their relationship a step further, the Modern Bride Group of Primedia's Consumer Media and Magazines said Tuesday it has taken a controlling stake in Internet Gift Registries and its WeddingNetwork.com registry Web site.
The new arrangement will enable ModernBride.com to combine its content and planning services with the retail registry foundation built by WeddingNetwork.com through its relationships with The May Department Stores Co. and Bed, Bath & Beyond, among others.
Prior to its purchase of a controlling interest in IGR, Primedia had acquired a smaller stake in the company and made WeddingNetwork.com the Modern Bride Group's ...