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Article: Alameda, Calif., Company Helps Produce Interactive Television.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Oct. 30--ALAMEDA, Calif.--Maggie Wilderotter wants to bring a big revolution to the small screen. If she succeeds in getting us to turn on, tune in and talk back to the world through the boob tube, television will never be the same again.
No one was betting on Wilderotter four years ago when she left a high-level post with AT&T to take a risk on a tiny, unknown start-up with little funding but some promising technology that allowed consumers to interact with television shows and commercials.
Every previous attempt to roll out interactive television had flopped. Time Warner poured millions into an interactive TV trial in Florida, then dumped it. Cable ...