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Article: GM North America to Introduce Seven All-New Vehicles In Aggressive Drive for Growth in Entry-Level Market.
- Article from:
- PR Newswire
- Article date:
- October 31, 2000
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LAS VEGAS, Oct. 31 /PRNewswire/ --
General Motors Corp. will introduce seven innovative, all-new vehicles through 2004 as part of an aggressive product offensive in the important entry-level market in North America, Ronald L. Zarrella, president of GM North America, told an industry gathering today.
Zarrella outlined GM's entry-level vehicle leadership strategy during a speech to the J.D. Power International Round Table, held in conjunction with the SEMA conference in Las Vegas.
"It's a tough environment, but over the next four years we will attack this segment with the same discipline and dedication we applied to the truck market," Zarrella ...