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Article: Computer chain adds a touch of elegance to its electronics.(Micro Anvika)(Brief Article)
- Article from:
- In Store Marketing
- Article date:
- October 1, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Micro Anvika, the London-based computer retailer, is bolstering its high street image with a shopfit rolling out to its five Tottenham Court Road stores and beyond.
According to Micro Anvika's finance director Ravi Virdi, the shopfit is now in two of the retailer's five stores. He added that the company was now planning to expand the redesign to other areas of the capital.
Virdi said the retailer wanted to remove itself from the `pile it high, sell it cheap' philosophy of Tottenham Court Road and create a modern image in line with the products it was selling.
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